01HubSpot
Sales Engine
Every lead gets an owner, a next step and a follow up. Automatically.
- Lead management and smart delegation
- Sales pipeline architecture
- Appointment booking and lifecycle automation
Hassan Hanif
Building systems. Sharing knowledge. Inspiring progress.
I build the systems that sales and operations teams run on, write books about discipline and growth, and teach people how to put AI to work in their own business.
Technology is only powerful when it makes life and business better.
Almost everything I build starts with one question. What would make this easier for the person doing the work? Sometimes the answer is a pipeline that finally matches how a team sells. Sometimes it’s an automation that hands someone an hour of their day back. And sometimes it’s a book, a workshop or a long conversation on the podcast.
The interesting problems sit where software, process and people overlap. That’s where I like to work, because that’s where a well built system changes someone’s week.
Different disciplines. One connected perspective.
Technology & Systems Architecture
The CRM, automation and data foundations a business runs on, built around how the team really works.
See the workArtificial Intelligence & Automation
AI that does real jobs. It qualifies leads, spots the student who is slipping, and takes the boring parts off people's plates.
An AI platform in focusEducation & Professional Training
Hands on programmes in AI, CRM, sales and operations for people who want to use what they learn on Monday morning.
Visit the AcademyWriting, Podcasting & Thought Leadership
Four published books, a podcast, and notes from the field on business, discipline and growth.
Read the insights
Complex challenges. Thoughtful systems.
Four platforms I designed and built. All of them live, all of them doing real work for real businesses every day.
02GoHighLevel
Revenue Engine
Leads, conversations and revenue running through one loop.
- Lead capture and conversion workflows
- Sales pipeline management
- Marketing and email automation
03AI powered CRM for business coaches
Little Bunny
A CRM that thinks like a coach.
- One home for every lead and client
- Pipelines designed for coaching businesses
- AI assisted workflows and recommendations
04AI powered coaching management platform
Coaching HUB
Know exactly how every student is doing, even when you coach hundreds.
- Student profiles and progress tracking
- Custom coaching and development plans
- Goals and milestones
Ideas worth sharing.
Four books on discipline, self mastery and building a business that runs without burning you out.
Nights That Made Me
What Every Man Learns About Confidence, Control, and Himself Before Midnight
The Bar Code
Decode Discipline, Conquer Procrastination, and Build Mental Toughness
7 Figure Playbook
Automate Your Systems, Leverage AI, and Scale to Seven Figures Without Burnout
Breaking the Chains of Doubt
Overcoming Procrastination and Reclaiming Your Path to Success
Knowledge becomes valuable when you put it to work.
Training for people and teams who work with AI, CRM, sales and operations. The first programmes are being built now.
- 01Coming soon
Email Marketing
Send emails people are actually glad to open.
- Email marketing strategy
- Audience segmentation
- Lifecycle campaigns
- 02Coming soon
AI for Sales
Give your salespeople more hours for actual selling.
- Where AI fits in sales
- AI assisted lead qualification
- CRM workflows and smart routing
- 03Coming soon
AI for Operations
Operations that run smoothly and keep getting better.
- Workflow design
- Process automation
- AI agents in operations
- 04Coming soon
CRM & Revenue Operations
Turn your CRM into the system your revenue runs on.
- CRM architecture
- Pipeline management
- Lead management
Training built around the tools your team already uses.
Certified. And you can check.
Each badge links straight to the issuer, so you can verify it in one click. Titles and dates are exactly as issued.
HRD Corp Registered Trainer
HRD Corp, Malaysia
Claude Partner Badge: Claude Code
Anthropic
Scoping, deploying, configuring and running Claude Code for clients.
Issued 9 July 2026Valid until 9 January 2027
Verify on Credly (verify on Credly, opens in a new tab)
Google Project Management Certificate
Coursera (developed by Google)
Issued 17 June 2023
Verify on Credly (verify on Credly, opens in a new tab)Google Data Analytics Professional Certificate
Coursera (developed by Google)
Issued 28 December 2025
Verify on Credly (verify on Credly, opens in a new tab)
Google Cybersecurity Professional Certificate
Coursera (developed by Google)
Issued 21 December 2023
Verify on Credly (verify on Credly, opens in a new tab)
The Hassie Experience
Conversations that go beyond the ordinary.
Long, honest conversations about business, technology, discipline and the choices that shape a career. No scripts, no rush.
Featured episode
Play this episode here
Press the button to load the Spotify player on this page, or open it on Spotify (opens in a new tab).
Let’s turn knowledge into action.
Keynotes, workshops and in house training for teams getting to grips with new systems, new tools and AI.
- 01
AI adoption in sales and operations
Where AI earns its place, where it doesn't, and how to bring it in without breaking what already works.
- 02
CRM and revenue operations
Pipelines, data and reporting that your whole revenue team can rely on.
- 03
Digital transformation
Changing how work actually gets done. New software is the easy part.
- 04
Business process automation
Processes that keep running when nobody is watching them.
- 05
Technology leadership
Making technology decisions that the finance team will thank you for later.
- 06
Email marketing and lifecycle systems
Talking to customers at the right moment, every time, without doing it by hand.
Ideas, observations and lessons from the field.
- Business Operations6 min readPlaceholder
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- Leadership6 min readPlaceholder
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Have something meaningful in mind?
Whether it’s a technology challenge, training opportunity, collaboration, or an idea worth exploring, I’d be glad to connect.