Coming soon
Email Marketing
Send emails people are actually glad to open.
This programme is in development. The outline below is a draft and dates, format and pricing are not yet set.
Overview
How to plan, build and measure email marketing that earns its place in someone's inbox. We cover strategy and segmentation, then move into lifecycle campaigns, deliverability and the automation that keeps it all running.
What you will be able to do
- Plan an email strategy that ties back to real business goals
- Segment your audience so every message feels relevant
- Build lifecycle campaigns that run on their own
- Understand deliverability and keep your sender reputation healthy
- Read your numbers and know what to change next
Curriculum
- 01
Email marketing strategy
Goals, audiences and where email fits in the customer journey.
- 02
Audience segmentation
Using data you already have to send better messages.
- 03
Lifecycle campaigns
Welcome, nurture, re engagement and retention sequences.
- 04
Deliverability
Reputation, authentication and list health.
- 05
CRM integration and automation
Making campaigns react to what people actually do.
- 06
Measuring performance
The metrics that matter, testing, and steady improvement.
Who it’s for
- Marketers who own email results
- Business owners running their own campaigns
- Operations teams connecting email to a CRM
Prerequisites
- No technical background needed